I spend little time, if any at all, understanding conspiracy theories. Despite this, of the theories I'm aware of, I believe their basis lies in some truth. Some of which, serves to condemn the very industry within which I have spent my entire life. I'm not a hypocrite, just realistic. Ultimately, consumers 'choose their adventure' with the dollars they spend. There is a consequence to every choice we make. It's the butterfly effect. Post-recession, in the 'era of sobriety', as my advertising agency calls it, consumers will be more empowered to choose sustainably and change the future.
Or will we?
I missed an earthquake today. Possibly, and hopefully, the only earthquake I will ever experience in my lifetime. I was out of town and did not believe my co-worker when she emailed me. My first thought - an explosion or an act of terrorism (seriously, you'd think I was American - no offence intended). Human error or bad choices, but not an earthquake. We don't get earthquakes.
- We are 2 days away from the G8 and G20 summits in Toronto. Toronto and the entire Southern Ontario border felt an earthquake today for the first time in 50+ years.
- Chicago experienced such a drop in air pressure last week, windows blew out of buildings.
- Saskatchewan has had the wettest spring also in 50+ years.
- A volcano erupting for weeks on end shut down airspace.
- Random areas of the U.S. are flooding and on one particular day this winter, 52 of 54 states recieved snow.
- Hurricane severity is predicted to be higher than normal in 2010.